PUBG MOBILE, one of the world’s leading mobile battle royale games, officially announced a new crossover with the popular East Asian cartoon character Nailoong. This collaboration introduces a new companion, themed outfits, backpack, and exclusive weapon skin, offering players a fresh and playful experience on the battlefield.
▍Nailoong: A Viral Cartoon Sensation
Nailoong, also known as the “Milk Dragon,” is a small, cuddly yellow dinosaur-like dragon beloved for his cheerful and carefree personality. He has captured the hearts of audiences across East Asia through his animated series, social media content, and merchandise collaborations.
Since his debut, Nailoong has accumulated millions of followers on platforms like Douyin, with billions of video views. Beyond digital content, the character’s merchandise spans toys, stationery, home goods, fashion, and even collaborations with brands such as McDonald’s, BYD, and Miniso.
Internationally, Nailoong has become a recognizable figure on meme platforms and social media communities, earning nicknames like “Gucci Dragon” or “Cartoon Charmander.” This crossover demonstrates Nailoong’s growing influence as an IP capable of spanning media, merchandise, and gaming.
▍A Playful Companion on the Battleground
Following Nailoong’s previous appearance in Free Fire, PUBG MOBILE brings him to its battlefield as a fully interactive companion. Players can enjoy multiple emotes, including dancing, wearing a Level 3 helmet, and breathing fire, adding charm and humor to the traditional battle royale experience.
Additionally, the collaboration introduces a range of themed in-game items:
- Sweet Nailoong Outfit: A bright yellow summer-themed costume featuring a mini Nailoong charm, designed for female characters.
- Sweet Nailoong Headgear: Includes sunglasses, a neck-hanging cap, and a headband with a mini Nailoong decoration, along with a unique hairstyle.
- Nailoong Backpack (3-stage design): Evolves from a cracked egg with Nailoong peeking out, to a half-emerged, goofy expression, and finally to a sleeping Nailoong in the shell.
- Companion Garb: A small cloak for other in-game companions, with Nailoong sitting on top.
The highlight of the collaboration is the Cuddly Nailoong – Mk14 weapon skin. The playful design incorporates egg motifs and bubbly textures, and the upgraded version shows Nailoong sleeping on the gun handle. The skin also includes exclusive bullet hit effects and a special death crate animation featuring ghostly mini Nailoongs.
▍Launch Date and Availability
The PUBG MOBILE × Nailoong collaboration officially launched on August 18 via Lucky Spin and will run until September 14, 2025. During this period, players can spin for exclusive rewards, including the Nailoong companion, Sweet Nailoong outfit, themed backpack, and the Cuddly Nailoong – Mk14 weapon skin.
This crossover introduces a lighter, more humorous tone to PUBG MOBILE’s battlefield, offering players a balance between intense combat and playful interaction. Nailoong’s presence not only enhances in-game social expression but also provides collectible content for fans.
▍Significance and Player Appeal
- Innovative Gameplay and Humor: Traditionally known for realistic combat, PUBG MOBILE now offers playful interactions and emotes that lighten the battlefield experience.
- Cross-Cultural IP Appeal: Nailoong’s popularity in East Asia attracts younger audiences and provides global exposure for the character.
- Social and Personal Expression: From emotes to costumes, the Nailoong collaboration emphasizes personalization and social interaction in-game.
- Business Potential: The collaboration strengthens IP value, demonstrating the commercial viability of cross-industry partnerships between gaming and animation.
▍Conclusion
PUBG MOBILE × Nailoong offers a unique “cute and playful battle” experience. From animation to merchandise to gaming, Nailoong continues to expand his influence across media. This collaboration satisfies fans’ desire for collectible items while providing all players with a lighthearted way to enjoy the battle royale.
Event period: August 18 – September 14, 2025
Players can participate through Lucky Spin to obtain the Nailoong companion, themed outfits, backpack, and exclusive Mk14 weapon skin. Whether you are a longtime fan of Nailoong or simply seeking a fresh and fun battlefield experience, this crossover is not to be missed.
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